RISHAV BASAK

 Factors determining the growth of Retailing in India The major factors responsible for the growth of organised retailing in India are as follows: Organised retailing is a recent development. It is the outcome of socioeconomic factors. India is standing on the threshold of a retail revolution. The retail Industry is one of the fastest-changing and most vibrant industries that, has contributed to the economic growth of our country. Within a very short period, the Indian retail industry has become the most attractive, emerging retail market in the world. Healthy economic growth, changing demographic profiles, increasing disposable incomes, and changing consumer tastes and preferences are some of the key factors that are driving growth in the organised retail market in India. Some of the factors responsible for the growth of organised retailing are as under: 1. Growth of middle-class consumers: In India the number of middle-class consumers is growing rapidly. Rising consumer demand an...

Due to changes in customer behaviour and interests as well as technology improvements, the gaming market has seen significant changes over time. Atari, Nintendo, and Sega were some of the home gaming systems popular in the early days of gaming when most video games were played in arcades. Legendary video games like Super Mario Bros., Sonic the Hedgehog, and The Legend of Zelda rose to prominence throughout the 8-bit and 16-bit era of gaming in the 1980s and 1990s, and home systems evolved, gaining better visuals and sound as well as the ability to save progress. With the expansion of internet gaming and the introduction of mobile gaming in the 2000s, the gaming industry saw a significant change. Mobile gaming made gaming more accessible than ever, with straightforward, inexpensive games available on smartphones and tablets. Online gaming enabled gamers to interact with each other and play together from anywhere in the world. Games like Candy Crush, World of Warcraft, and Call of Duty g...

  How consumer behaviour affects the buying of a product? Introduction The consumer behaviour field is the study of how consumers make decisions about buying products and services. It involves understanding how consumers evaluate, compare, and select different options within a given marketplace. To do this, we look at both individual decision-making processes as well as larger social influences on purchasing behaviour. What does consumer behaviour mean? Consumer behaviour refers to the study of consumers and their actions and the decision processes they use to purchase goods and services to satisfy their needs and wants, including emotional, mental, and behavioural responses with the aim of determining what influences consumers’ buying decisions. Consumer Behavior Consideration   The study of consumer behaviour is one of the most important marketing activities undertaken by companies and institutions because it helps marketers determine what influences consumers’ buying decisi...

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  How to use Pinterest to generate more leads? Introduction Pinterest is a social network that allows users to share content from around the web with their followers. It's also a great way for advertisers to drive traffic and generate leads for their business. Start with a clear Pinterest strategy Pinterest is a great platform for marketing and sharing content with your audience. It's also an excellent way to get the word out about your business, but you'll need to create a Pinterest strategy that works for you. Start by asking yourself what you want people to know about your brand or niche. Does it matter more about how much money we make? Or does our value lie in our service offerings (like offering free consultations)? Once you've identified what matters most, start pinning relevant content on Pinterest that will help people understand those details better. One of the easiest ways is by creating boards dedicated solely towards those topics; this makes it easier than ...

  Which skills help you to make money the most? Introduction Making money takes a lot of work. You have to find the right skills, and then you need to apply them to your job. In this article, we'll look at some of the most lucrative digital careers that require specific skill sets. Copywriting Copywriting is the art of writing for the web. It can be applied to any kind of writing, including news articles and blogs, but it's most commonly used in advertising. As such, copywriters help businesses tell their stories through content that readers will want to read or share with others. Copywriting is another skill that can be learned on your own time (or at least with some free online courses) but if you want to make money online as a copywriter then there are plenty of opportunities out there--especially if you're willing to learn how social media works! Social Media Marketing Social media marketing is a great way to build relationships with your customers. You can use social m...

  How entrepreneurship is changing in India Introduction The world has changed, and so have the people who are trying to start new businesses. The current generation of entrepreneurs is different from those who started in the past. They're young, tech-savvy and aware of their global competition. Many of them have come up with unique ideas that can change India's future as well as others. The government is encouraging entrepreneurship in India by providing tax benefits and other financial incentives to startups like no other government before it did so successfully in any other country around the world A little over a decade ago, the only people you would see talking about starting a company were students and graduates. In the past few years, you would have noticed that the start-up community has grown to include everyone. No longer does it just belong to students and graduates. The government is encouraging entrepreneurship in India and today's entrepreneurs are different f...

  How influencer marketing has helped increase sales for brands? Introduction Influencer marketing has been a big hit among marketers. It helps in growing business by using the social media platforms like Facebook, Instagram and Twitter to promote your brand. If you want to increase sales for your business then influencer marketing is one of the best ways out there for you as it has helped many businesses grow their sales. Here are a few tips on how influencers help in increasing sales: Influencers play a vital role in growing businesses. Influencers are people who have a large number of followers. They can help you reach out to a larger audience and share their opinions and experiences with your brand. Influencers are also able to help build trust with your customers because they trust them as well. When someone clicks on an influencer's post, it shows that he or she has been recommended by someone else who trusts him/her too (and vice versa). This builds trust between both partie...

 How is the Smartwatch industry booming in India? Introduction Smartwatches are booming in India because they can be upgraded anytime, anywhere and this is what attracts people to buy them. The smartwatch industry is growing very fast in India because it allows people to access their critical data at any time of the day and this has helped people in multiple ways. There are more than one companies who have released its own smartwatches which has increased the popularity of these products among Indian customers The smartwatch industry is booming in India. The reason behind this is simple: people are attracted to these devices because they can be upgraded anytime, anywhere and this is what attracts people to buy them. The smartwatch industry is booming in India and this is because of the popularity of smartwatches. There are more than one companies who have released its own smartwatches which allow people to access their critical data at any time of the day and this has helped people...

 Positive Job outcomes and work-family balance    It’s the 21st century now and employment is both a major issue and criterion in the modern world,  where it has taken the charge of defining an individual and creating an identity of the person to the outside world. It’s a world where our job and status in society create a first impression, not the person we are. That’s secondary, but yes… earning in a respectable way is what we all want to do, on the contrary, there are certain things which we often tend to ignore or not give much importance. Our roots and where we emerged from.   Balance is an important thing in our lives, it has the ability to build and disrupt things. However we also know to get something, we need to sacrifice something, in a way that we might never have back. And we tend to prioritize what seems to hold the utmost importance for us. In the end, it all comes down to a question of priorities and side by side, beliefs. How we channel and o...

 Calla & Ivy, a flower business in Amsterdam, is focused on building out its e-commerce business.  Sales in the store in Amsterdam have been great, and people especially like the bouquets Imra, the owner, and her team create.  Now, they are offering the same bouquets online.   They launched the website, and sales have been good so far, but they would like to see a further increase in sales of 10% by the end of Q1 (the first quarter of the year).  The team decided to run a campaign focused on fall bouquets on the Facebook platform, including Facebook, Instagram and the Audience Network.  This campaign should help them generate more traffic to the website, so people get to know the brand and its offering.  And, they hope that this will make people buy bouquets when the time is right.   For the campaign, Calla & Ivy decided to target people that are similar to the best clients in their store in Amsterdam, women, between 24 and 55 ye...

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  DO COMPANIES Around the World Need to be Present on Social Media? ___ By RISHAV BASAK INTRODUCTION A  simple answer: your business needs a social media presence. One can run a small business, medium or a large company, anything, shall need a social media platform. Social media is an important element of your business's marketing strategy. The social platform helps you connect with your customers, increase brand awareness, and increase lead and sales. Every month, more than 3 billion people around the world use social media to continue to increase users and participation in major platforms. It is a fast, inexpensive, and effective way to reach almost half the world’s population.  As of January 2018, there are 4.02 billion internet users around the globe — that’s 53% of the world’s total population. Active social media users make up 3.2 billion, or 42% of the population [Data collected from Forbes]. These numbers alone prove that social media will stay and will be conside...