RISHAV BASAK

 Factors determining the growth of Retailing in India The major factors responsible for the growth of organised retailing in India are as follows: Organised retailing is a recent development. It is the outcome of socioeconomic factors. India is standing on the threshold of a retail revolution. The retail Industry is one of the fastest-changing and most vibrant industries that, has contributed to the economic growth of our country. Within a very short period, the Indian retail industry has become the most attractive, emerging retail market in the world. Healthy economic growth, changing demographic profiles, increasing disposable incomes, and changing consumer tastes and preferences are some of the key factors that are driving growth in the organised retail market in India. Some of the factors responsible for the growth of organised retailing are as under: 1. Growth of middle-class consumers: In India the number of middle-class consumers is growing rapidly. Rising consumer demand an...

  How consumer behaviour affects the buying of a product? Introduction The consumer behaviour field is the study of how consumers make decisions about buying products and services. It involves understanding how consumers evaluate, compare, and select different options within a given marketplace. To do this, we look at both individual decision-making processes as well as larger social influences on purchasing behaviour. What does consumer behaviour mean? Consumer behaviour refers to the study of consumers and their actions and the decision processes they use to purchase goods and services to satisfy their needs and wants, including emotional, mental, and behavioural responses with the aim of determining what influences consumers’ buying decisions. Consumer Behavior Consideration   The study of consumer behaviour is one of the most important marketing activities undertaken by companies and institutions because it helps marketers determine what influences consumers’ buying decisi...

  Which skills help you to make money the most? Introduction Making money takes a lot of work. You have to find the right skills, and then you need to apply them to your job. In this article, we'll look at some of the most lucrative digital careers that require specific skill sets. Copywriting Copywriting is the art of writing for the web. It can be applied to any kind of writing, including news articles and blogs, but it's most commonly used in advertising. As such, copywriters help businesses tell their stories through content that readers will want to read or share with others. Copywriting is another skill that can be learned on your own time (or at least with some free online courses) but if you want to make money online as a copywriter then there are plenty of opportunities out there--especially if you're willing to learn how social media works! Social Media Marketing Social media marketing is a great way to build relationships with your customers. You can use social m...

  How influencer marketing has helped increase sales for brands? Introduction Influencer marketing has been a big hit among marketers. It helps in growing business by using the social media platforms like Facebook, Instagram and Twitter to promote your brand. If you want to increase sales for your business then influencer marketing is one of the best ways out there for you as it has helped many businesses grow their sales. Here are a few tips on how influencers help in increasing sales: Influencers play a vital role in growing businesses. Influencers are people who have a large number of followers. They can help you reach out to a larger audience and share their opinions and experiences with your brand. Influencers are also able to help build trust with your customers because they trust them as well. When someone clicks on an influencer's post, it shows that he or she has been recommended by someone else who trusts him/her too (and vice versa). This builds trust between both partie...

  DO COMPANIES Around the World Need to be Present on Social Media? ___ By RISHAV BASAK INTRODUCTION A  simple answer: your business needs a social media presence. One can run a small business, medium or a large company, anything, shall need a social media platform. Social media is an important element of your business's marketing strategy. The social platform helps you connect with your customers, increase brand awareness, and increase lead and sales. Every month, more than 3 billion people around the world use social media to continue to increase users and participation in major platforms. It is a fast, inexpensive, and effective way to reach almost half the world’s population.  As of January 2018, there are 4.02 billion internet users around the globe — that’s 53% of the world’s total population. Active social media users make up 3.2 billion, or 42% of the population [Data collected from Forbes]. These numbers alone prove that social media will stay and will be conside...