RISHAV BASAK

 Factors determining the growth of Retailing in India The major factors responsible for the growth of organised retailing in India are as follows: Organised retailing is a recent development. It is the outcome of socioeconomic factors. India is standing on the threshold of a retail revolution. The retail Industry is one of the fastest-changing and most vibrant industries that, has contributed to the economic growth of our country. Within a very short period, the Indian retail industry has become the most attractive, emerging retail market in the world. Healthy economic growth, changing demographic profiles, increasing disposable incomes, and changing consumer tastes and preferences are some of the key factors that are driving growth in the organised retail market in India. Some of the factors responsible for the growth of organised retailing are as under: 1. Growth of middle-class consumers: In India the number of middle-class consumers is growing rapidly. Rising consumer demand an...

  How consumer behaviour affects the buying of a product? Introduction The consumer behaviour field is the study of how consumers make decisions about buying products and services. It involves understanding how consumers evaluate, compare, and select different options within a given marketplace. To do this, we look at both individual decision-making processes as well as larger social influences on purchasing behaviour. What does consumer behaviour mean? Consumer behaviour refers to the study of consumers and their actions and the decision processes they use to purchase goods and services to satisfy their needs and wants, including emotional, mental, and behavioural responses with the aim of determining what influences consumers’ buying decisions. Consumer Behavior Consideration   The study of consumer behaviour is one of the most important marketing activities undertaken by companies and institutions because it helps marketers determine what influences consumers’ buying decisi...

  How to use Pinterest to generate more leads? Introduction Pinterest is a social network that allows users to share content from around the web with their followers. It's also a great way for advertisers to drive traffic and generate leads for their business. Start with a clear Pinterest strategy Pinterest is a great platform for marketing and sharing content with your audience. It's also an excellent way to get the word out about your business, but you'll need to create a Pinterest strategy that works for you. Start by asking yourself what you want people to know about your brand or niche. Does it matter more about how much money we make? Or does our value lie in our service offerings (like offering free consultations)? Once you've identified what matters most, start pinning relevant content on Pinterest that will help people understand those details better. One of the easiest ways is by creating boards dedicated solely towards those topics; this makes it easier than ...

  How entrepreneurship is changing in India Introduction The world has changed, and so have the people who are trying to start new businesses. The current generation of entrepreneurs is different from those who started in the past. They're young, tech-savvy and aware of their global competition. Many of them have come up with unique ideas that can change India's future as well as others. The government is encouraging entrepreneurship in India by providing tax benefits and other financial incentives to startups like no other government before it did so successfully in any other country around the world A little over a decade ago, the only people you would see talking about starting a company were students and graduates. In the past few years, you would have noticed that the start-up community has grown to include everyone. No longer does it just belong to students and graduates. The government is encouraging entrepreneurship in India and today's entrepreneurs are different f...