How consumer behaviour affects the buying of a product? Introduction The consumer behaviour field is the study of how consumers make decisions about buying products and services. It involves understanding how consumers evaluate, compare, and select different options within a given marketplace. To do this, we look at both individual decision-making processes as well as larger social influences on purchasing behaviour. What does consumer behaviour mean? Consumer behaviour refers to the study of consumers and their actions and the decision processes they use to purchase goods and services to satisfy their needs and wants, including emotional, mental, and behavioural responses with the aim of determining what influences consumers’ buying decisions. Consumer Behavior Consideration The study of consumer behaviour is one of the most important marketing activities undertaken by companies and institutions because it helps marketers determine what influences consumers’ buying decisi...