RISHAV BASAK

 Bari-phera - Away from Home, but Not Far from Heart ( A Durga Puja Tale) "Hello Maa, I don't think I will be able to come home for this puja. Boss has not granted me any leave" "But MumMum you never have been alone during puja." I knew that my maa had never been without me during puja and somewhere in between those lines she was being teary. "All your friends are also coming home. Won't you be able to come home for just two days?" "Na maa... Seems like it will not be possible this time. Work is important. I will try to come home during Diwali." Though my mother was not happy, she said, "OK MumMum, I understand. I will tell Baba that you won't be able to come this time. Take care Beta and don't worry about us. We will be fine". Saying this she hung up the phone. I kept the phone aside. How could I not worry? I could feel a drop of tears rolling down my left cheek. I was still in my office clothes. I quickly got up and we...

How Cadbury Positioned Itself in the Indian Market? Cadbury came to India in 1948 by importing chocolates. The brand faced competition from the large unorganized market of local sweet shops but became an acceptable part of the Indian festive culture Cadbury's success in India can be attributed to its deep-rooted connection with Indian consumers, who consider it a part of their daily lives. This report delves into the success of Cadbury in the Indian chocolate market, where it has become the brand synonymous with chocolate. Key findings from various sources highlight Cadbury's market leadership and its deep-rooted connection with Indian consumers. The report covers the following aspects: Cadbury's strong position in the Indian chocolate market accounts for two-thirds of all sales. The enduring nostalgia and affinity for Cadbury among Indians, make it a part of their daily lives. Cadbury's marketing strategies, include leveraging Indian traditions and positioning itself a...

PURI - 4 DAY TRIP Day 1: Morning: Arrive in Puri and check into your hotel Start your day with a visit to the famous Jagannath Temple, one of the Char Dham pilgrimage sites Explore the temple complex and witness the daily rituals and ceremonies Take a leisurely walk along the beautiful Puri Beach Image Credit - RISHAV BASAK Shot on Xiaomi 11i 5G Afternoon : Enjoy a delicious seafood lunch at a local restaurant Visit the Puri Beach Market and indulge in some shopping for local handicrafts and souvenirs Return to Puri and relax at your hotel Evening : Experience the vibrant Puri Rath Yatra festival (if it coincides with your visit) or attend the evening Aarti at Jagannath Temple Enjoy a traditional Odia dinner at a local restaurant Take a stroll along the beach promenade and enjoy the cool sea breeze Day 2: Morning: Start your day with a visit to the Sun Temple in Konark, a UNESCO World Heritage Site Explore the architectural marvel of the temple and learn about its historica...

 Factors determining the growth of Retailing in India The major factors responsible for the growth of organised retailing in India are as follows: Organised retailing is a recent development. It is the outcome of socioeconomic factors. India is standing on the threshold of a retail revolution. The retail Industry is one of the fastest-changing and most vibrant industries that, has contributed to the economic growth of our country. Within a very short period, the Indian retail industry has become the most attractive, emerging retail market in the world. Healthy economic growth, changing demographic profiles, increasing disposable incomes, and changing consumer tastes and preferences are some of the key factors that are driving growth in the organised retail market in India. Some of the factors responsible for the growth of organised retailing are as under: 1. Growth of middle-class consumers: In India the number of middle-class consumers is growing rapidly. Rising consumer demand an...

  How entrepreneurship is changing in India Introduction The world has changed, and so have the people who are trying to start new businesses. The current generation of entrepreneurs is different from those who started in the past. They're young, tech-savvy and aware of their global competition. Many of them have come up with unique ideas that can change India's future as well as others. The government is encouraging entrepreneurship in India by providing tax benefits and other financial incentives to startups like no other government before it did so successfully in any other country around the world A little over a decade ago, the only people you would see talking about starting a company were students and graduates. In the past few years, you would have noticed that the start-up community has grown to include everyone. No longer does it just belong to students and graduates. The government is encouraging entrepreneurship in India and today's entrepreneurs are different f...

 SAGE UNIVERSITY, INDORE SAGE University has been established by an Act of the  State Government of Madhya Pradesh, in exercising powers conferred by Sub-Section (1) of Section 28 of the Madhya Pradesh Niji Vishwavidyalaya (Sthapna avam Sanchalan) Adhiniyam, 2007, as notified by the Higher Education Department, State Government of M.P., in the Ordinary Gazette of M.P. SAGE UNIVERSITY is located at the hilltop in the Indore lush green environment away from the hustle & bustle of city life. Mission - To be recognized as a leader in value education by providing Outcome Based Education that is complete, integrated with the trans-cultural quality learning and research The gist is to nurture the talents of the students in a dynamic education environment whilst providing them with the world’s best educational practices. Sage University, Indore  is one of India’s top-notch private universities, which was established by the Sagar Group of Education Society of Ce...

8 Best countries to invest money in the coming years                           Introduction So why shall we invest in a country? Tax incentives that make the investment financially advantageous. Portfolio diversification. Exchange rate benefit. Fast-track citizenship by investments. Stock market uncertainty and businesses facing unprecedented challenges, many of which won’t be known until the peak of the health crisis hit make for a suitable time to look at the best places to invest. When choosing a country to invest in, one has to weigh what makes that country unique. The people, the environment, the business and investment framework, the natural resources they have, and the sort of technologies or brands which may headquarter there. Factors that should be considered before investments - To qualify as a country worthy of investment, certain standards must be me...