RISHAV BASAK

 Portfolio -  Event Portfolio

 Factors determining the growth of Retailing in India The major factors responsible for the growth of organised retailing in India are as follows: Organised retailing is a recent development. It is the outcome of socioeconomic factors. India is standing on the threshold of a retail revolution. The retail Industry is one of the fastest-changing and most vibrant industries that, has contributed to the economic growth of our country. Within a very short period, the Indian retail industry has become the most attractive, emerging retail market in the world. Healthy economic growth, changing demographic profiles, increasing disposable incomes, and changing consumer tastes and preferences are some of the key factors that are driving growth in the organised retail market in India. Some of the factors responsible for the growth of organised retailing are as under: 1. Growth of middle-class consumers: In India the number of middle-class consumers is growing rapidly. Rising consumer demand an...

  How consumer behaviour affects the buying of a product? Introduction The consumer behaviour field is the study of how consumers make decisions about buying products and services. It involves understanding how consumers evaluate, compare, and select different options within a given marketplace. To do this, we look at both individual decision-making processes as well as larger social influences on purchasing behaviour. What does consumer behaviour mean? Consumer behaviour refers to the study of consumers and their actions and the decision processes they use to purchase goods and services to satisfy their needs and wants, including emotional, mental, and behavioural responses with the aim of determining what influences consumers’ buying decisions. Consumer Behavior Consideration   The study of consumer behaviour is one of the most important marketing activities undertaken by companies and institutions because it helps marketers determine what influences consumers’ buying decisi...