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Calla & Ivy Facebook Campaign Result

 Calla & Ivy, a flower business in Amsterdam, is focused on building out its e-commerce business.  Sales in the store in Amsterdam have been great, and people especially like the bouquets Imra, the owner, and her team create.  Now, they are offering the same bouquets online.   They launched the website, and sales have been good so far, but they would like to see a further increase in sales of 10% by the end of Q1 (the first quarter of the year).  The team decided to run a campaign focused on fall bouquets on the Facebook platform, including Facebook, Instagram and the Audience Network.  This campaign should help them generate more traffic to the website, so people get to know the brand and its offering.  And, they hope that this will make people buy bouquets when the time is right.   For the campaign, Calla & Ivy decided to target people that are similar to the best clients in their store in Amsterdam, women, between 24 and 55 ye...
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Logo Design for - Revive Room

 Logo Design for *Revive Room* — A Sustainable Thrift Store  Project Overview **Client:** Revive Room (Local Thrift Store)   **Role:** Brand Identity Designer   **Deliverables:** Logo Design, Color Palette, Typography System, Mockups   **Tools Used:** Adobe Illustrator, Photoshop, Procreate (for texture), Canva (mockups) --- ## 🎯 The Brief Design a logo that reflects the essence of *Revive Room*, a new thrift store focused on sustainability, secondhand fashion, and community. The brand needed a modern, recognizable identity that stood out from typical thrift store aesthetics while staying true to its eco-friendly mission. The logo had to: - Represent the idea of “reviving” old items - Communicate sustainability and style - Be versatile across print and digital media - Feel approachable and trustworthy --- ## 🧠 Research & Inspiration Before diving into sketches, I researched: - Existing thrift store branding - Eco-friendly symbols (leaves, ci...
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