Logo Design for - Revive Room

 Logo Design for *Revive Room* — A Sustainable Thrift Store

 Project Overview

**Client:** Revive Room (Local Thrift Store)  

**Role:** Brand Identity Designer  

**Deliverables:** Logo Design, Color Palette, Typography System, Mockups  

**Tools Used:** Adobe Illustrator, Photoshop, Procreate (for texture), Canva (mockups)

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## 🎯 The Brief

Design a logo that reflects the essence of *Revive Room*, a new thrift store focused on sustainability, secondhand fashion, and community. The brand needed a modern, recognizable identity that stood out from typical thrift store aesthetics while staying true to its eco-friendly mission.

The logo had to:

- Represent the idea of “reviving” old items

- Communicate sustainability and style

- Be versatile across print and digital media

- Feel approachable and trustworthy

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## 🧠 Research & Inspiration

Before diving into sketches, I researched:

- Existing thrift store branding

- Eco-friendly symbols (leaves, circles, arrows)

- Vintage clothing tags and retro typography

- Sustainable color palettes (greens, earth tones)

Key themes emerged:

- Renewal and transformation

- Minimalism with character

- Earthy colors and organic textures

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## ✍️ Concept Development

I explored multiple visual directions before settling on the final concept. The most compelling idea combined:

- A **clothing hanger** (representing fashion)

- A **leaf** (symbolizing growth and sustainability)

- Enclosed in a **circular emblem** (to represent unity and renewal)

This concept perfectly aligned with the brand name *Revive Room* and its values.

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## 🔨 Design Process

### 1. Sketches & Ideation

Initial pencil sketches focused on integrating the hanger and leaf into a cohesive symbol. I played with different ways to merge the two elements without making the design too busy.

### 2. Digital Refinement

Using Adobe Illustrator, I created a clean vector version of the emblem:

- Sleek, symmetrical hanger wrapped around a stylized leaf

- Soft gradient background in sage green

- Clean sans-serif logotype with soft curves for warmth and readability

- Subtle texture added to the leaf and hanger for depth

### 3. Color Palette

| Color        | HEX Code     | Use                      |

|--------------|--------------|--------------------------|

| Sage Green   | #7D9A82      | Primary / Background     |

| Terracotta   | #C46857      | Accent / Call to Action  |

| Cream White  | #F8F4E3      | Text / Highlight         |

These colors evoke calm, care, and creativity — perfect for a sustainable thrift brand.

### 4. Typography

- **Logotype Font:** Modern, slightly rounded sans-serif for clarity and friendliness

- **Body Font (for mockups):** Complementary typeface used in branded assets for consistency

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## 📝 Client Feedback

After presenting three variations, the client chose the circular emblem design and requested only minor adjustments:

- Slightly bolder leaf outline for better recognition

- Monochrome version for packaging and tags

Final revisions were made quickly, and the client was thrilled with the outcome.

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## 🌿 Final Logo Reveal

The final logo combines simplicity with symbolic storytelling:

- **Circular Emblem**: Unity, continuity, and community  

- **Hanger + Leaf**: Fashion meets sustainability  

- **Earthy Tones**: Eco-conscious and natural beauty  

- **Clean Typography**: Modern, readable, and inviting  

Mockups were created for tote bags, clothing tags, signage, and social media profiles to show how the logo would be applied in real life.

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## 🧩 Why This Logo Works

| Element         | Purpose |

|------------------|---------|

| **Circular Emblem** | Symbolizes unity, continuity, and community |

| **Hanger + Leaf** | Combines fashion with sustainability — old meets new |

| **Earthy Tones** | Reflects eco-friendliness and natural beauty |

| **Clean Typography** | Ensures clarity and modern appeal |

Together, these components create a logo that is not only beautiful but deeply meaningful.

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## 📦 Next Steps

Following the logo launch, we’re working on:

- Custom packaging labels

- Social media templates

- In-store signage

- Apparel branding

The goal is to build a full brand identity that customers instantly recognize and connect with.

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## 🧡 Final Thoughts

This project was a great reminder that good design is more than just visuals — it’s about telling a story, sharing values, and creating something that lasts. *Revive Room*’s logo does exactly that: it represents sustainability, style, and soul.

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## 💬 Want to see more?

Check out the full mockup gallery below or reach out if you'd like to collaborate on your next brand identity!

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### **Credits**

- **Logo Design & Branding:** Rishav Basak

- **Client:** *Revive Room* – Where Fashion Finds New Life