The impact of sponsorship on Football fans Football is a sport that has captivated millions of fans across the globe. The love and passion for the game extend beyond the ninety minutes on the pitch, surrounding various aspects of the game including the impact of sponsorship. Recently sponsorship has become an integral part of football, with brands competing for opportunities and interacting with clubs, players and competitions. In this blog post, we will explore the impact of sponsorship on football fans and how it has shaped our favourite sport. The Evolution of Sponsorship in Football Over the years, football sponsorships have evolved from simply placing advertisements during games to multi-million dollar contracts reflecting the overall state of the game The first documented example of football sponsorship began in 1925 when Arsenal Football Club signed a contract with a local company, Tyler & Co., to display its logo on players' jerseys. Since then, this partnership p...