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How Amazfit beacame the Oneplus of Smartwatches?

 The Smartwatch market in India is flooded with new devices each and every week. Brands like Boat, Noise, Fire - Bollt all together in a red ocean market, with each of them launching products all at a certain price segment mostly from Rs 1000 - Rs 5000.

Then comes Amazfit whose starting segment is Rs5000. The brand targeted mid-range seeking customers. The thing is the quality of their products is with it. It is better than the competitors. From the band material to the app interface, all things are taken care of.


 



Amazfit is a smart wearable brand established in September 2015. Its products are manufactured and owned by Zepp Health. The brand offers wearable devices including smartwatches, fitness bands, and equipment related to health and sports. 


In January 2020, it attended the Consumer Electronics Show 2020 in Las Vegas. In the middle of October 2021, Amazfit updated its brand identity with the slogan "Up Your Game".







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