DO COMPANIES Around the World Need to be Present on Social Media? ___ By RISHAV BASAK INTRODUCTION A simple answer: your business needs a social media presence. One can run a small business, medium or a large company, anything, shall need a social media platform. Social media is an important element of your business's marketing strategy. The social platform helps you connect with your customers, increase brand awareness, and increase lead and sales. Every month, more than 3 billion people around the world use social media to continue to increase users and participation in major platforms. It is a fast, inexpensive, and effective way to reach almost half the world’s population. As of January 2018, there are 4.02 billion internet users around the globe — that’s 53% of the world’s total population. Active social media users make up 3.2 billion, or 42% of the population [Data collected from Forbes]. These numbers alone prove that social media will stay and will be conside...