How Cadbury Positioned Itself in the Indian Market? Cadbury came to India in 1948 by importing chocolates. The brand faced competition from the large unorganized market of local sweet shops but became an acceptable part of the Indian festive culture Cadbury's success in India can be attributed to its deep-rooted connection with Indian consumers, who consider it a part of their daily lives. This report delves into the success of Cadbury in the Indian chocolate market, where it has become the brand synonymous with chocolate. Key findings from various sources highlight Cadbury's market leadership and its deep-rooted connection with Indian consumers. The report covers the following aspects: Cadbury's strong position in the Indian chocolate market accounts for two-thirds of all sales. The enduring nostalgia and affinity for Cadbury among Indians, make it a part of their daily lives. Cadbury's marketing strategies, include leveraging Indian traditions and positioning itself a...